CXO Roundtable
CXO Roundtable: what leaders got wrong about CRM in the last decade
A closed-door discussion with operations and technology leaders on where CRM investment actually paid back.
CY
CyberTech Infinity
09 June 2026
·
4 min read
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The format
Twelve people around one table, no slides and no vendor pitch. One of our consultants facilitates; everything said in the room stays there.
What we discuss
- Where CRM spend genuinely returned value, and where it quietly did not
- Why adoption programmes fail even when the build is sound
- What leaders would do differently if they were starting again
Who attends
Operations, technology and customer leaders in organisations running Salesforce at meaningful scale. We keep the group small and the seniority even, so the conversation stays candid.
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